BEANS CONNECTION
Creative Direction, Branding, & Product Photography / 2022
Beans Connection is a brand built on the philosophy of “Share the Moment,” delivering premium coffee and celebrating the journey from seed to cup. The brand connects coffee origins and consumers, fostering deeper appreciation and meaningful experiences for coffee enthusiasts.
As Creative Director, I shaped the brand’s visual identity and strategic positioning from the ground up. Collaborating closely with the Beans Connection team, I helped define its tagline, values, and mission to establish a clear, purpose-driven foundation.
My contributions encompassed logo design, packaging, product photography, and e-commerce branding, ensuring a cohesive and engaging visual experience across all brand touchpoints.
PHATBOY
Creative Direction & Branding / 2023
Phatboy is a home coffee roaster introduced as an extension of the Beans Connection brand, designed to make coffee roasting accessible to everyone. I developed a comprehensive branding strategy that aligned with Beans Connection’s visual identity while giving Phatboy a bold and distinctive personality.
I also designed packaging that balances playfulness and sophistication, visually reflecting the brand’s approachable yet premium tone and integrating seamlessly within the Beans Connection product family.
