BEANS CONNECTION
Branding & Product Photography / 2022
Beans Connection is a brand built on the philosophy of “Share the Moment”—delivering high-quality coffee while embracing the entire journey from seed to cup. More than just a coffee company, Beans Connection serves as a bridge between coffee origins and consumers, and strives to enhance the appreciation of coffee and create meaningful connections among coffee lovers.
As the Creative Director, I played a key role in shaping the brand’s visual identity and positioning from the ground up. Working closely with the Beans Connection team during its early stages, I helped define its tagline, values, and mission to establish a clear and cohesive brand foundation.
My contributions extended to logo design, packaging, product photography, and e-commerce branding to ensure a consistent and engaging experience across all touchpoints.
PHATBOY
Creative Direction & Graphic Design / 2023
Beans Connection introduced Phatboy, a home coffee roaster designed to make coffee roasting accessible. As the Creative Lead, I developed a branding strategy that maintained consistency with Beans Connection while giving Phatboy its own distinct personality.
To complement the brand identity, I designed packaging that strikes a balance between playfulness and sophistication while seamlessly aligning with the Beans Connection aesthetic.
